The Ultimate Marketing Engine, John Jantsch
The Ultimate Marketing Engine, John Jantsch
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The Ultimate Marketing Engine
5 Steps to Ridiculously Consistent Growth

Author: John Jantsch

Narrator: John Jantsch

Unabridged: 5 hr 30 min

Format: Digital Audiobook Download

Published: 09/21/2021

Includes: Bonus Material Bonus Material Included


Synopsis

Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.In this book, you will learn:Why strategy must come before tactics.How to narrow your focus and choose only ideal customers.Why no one wants what you sell – and what they actually want.How to use story and narrative as the voice of strategy.How to construct the perfect customer journey.How to grow your business with your customers. This book introduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.Accompanying figures are available in the audiobook companion PDF download.

About John Jantsch

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.


Reviews

Goodreads review by Rick on September 06, 2023

It’s fine. Marketing 101 for small business owners. Basically listen to your best customers and regurgitate what they have to say to attract new, better customers.......more

Goodreads review by Sarah on November 17, 2024

This is a great practical guide with an interesting view on the customer buying journey: Creating a marketing engine means helping your customers go from where they are now, to where they want to arrive, to experience the transformation they seek, and to get the best result possible - think about wha......more

Goodreads review by Ahmad on January 12, 2025

Author recommends us to change our mindset about customer. He introduces “customers as members” idea and ask us to build all our marketing based on it. This mindset was interesting for me. He also introduces hourglass and CTS concept for managing better your marketing process. But others part of the......more

Goodreads review by April on February 02, 2023

Don’t do what I did I checked this book out from my local library, but I’m going to have to go back and purchase it. It’s got so much to go through that I’m going back through it in stages as I come through the process. Don’t check it out, just go straight to the store!......more