The Truth About Pricing, Melina Palmer
The Truth About Pricing, Melina Palmer
List: $19.99 | Sale: $13.99
Club: $9.99

The Truth About Pricing
How to Apply Behavioral Economics So Customers Buy

Author: Melina Palmer

Narrator: Kate Coventry

Unabridged: 7 hr 51 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 03/19/2024

Synopsis

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and bestselling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.

Inside, find:

● The key to understanding your buyers needs and setting prices they want

● What your customers—and your business—truly value

● An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients

Reviews

Goodreads review by Marcey

I dove into Melina Palmer's new book, "The Truth About Pricing," the day it came out, and it is a game-changer! This book is a must-read for anyone looking to understand pricing strategies and consumer behavior better. Melina's expertise in this field shines through every page, and her insights are n......more

Goodreads review by Peter

A good book for anyone with limited exposure to Behavioral Economics. The book captures many of the main themes in BE, such as Priming, Framing, Regret Avoidance, Social Proof, etc. I expected there to be a little more on psychology of pricing, specifically, so that was a little disappointing. I hav......more

Goodreads review by Nuala

At last a book that is not only an entertaining and practical read about pricing but rooted in the rigour of behavioural science to make it highly useful for anyone in business. I have read the other two book by Melina Palmer and this one doesn’t disappoint. A difficult topic expertly researched and......more

Goodreads review by Erin

Working in the behavioral science space, my business partner and I love to get meta on ourselves and apply what we are teaching our customers directly to their experience. Pricing has been something we've struggled with though as we've set out to establish ourselves in our unique niche and cover our......more

Add to Cart
Add to Wish List