The Third Screen
The Ultimate Guide to Mobile Marketing

The Third Screen: Marketing to Your Customers in a World Gone Mobile by Chuck Martin was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011. THE SOUNDVIEW REVIEW: Author and self-proclaimed “mobile evangelist” Chuck Martin feels that we are in the midst of the big......more

This is another book that I would have given five stars if I had read it when it was first published. That said, Chuck Martin provides a lot of great information on mobile marketing. Many of the things that he was talking about in 2011 are just beginning to be used today on a regular basis. This is......more

As writers on the subject of mobile go, this is the one to read. Speaks exclusively about mobile, as it says it does, so this is a good place to start to understand how mobile fits for companies and consumes alike.......more

its a good reference book for anyone wanting to know about marketing on the mobile platform in a generic way. some examples make the overall understanding easier.... but as times are changing very rapidly, to that extent this book is a bit dated...........more

This book focused a lot more on tactics large companies were using so it wasn't that helpful for my very small business's needs. However I didn't want to hold that against it in my rating. It was to-the-point in its coverage of trends and tactics and very readable.......more