The Storytellers Secret, Carmine Gallo
The Storytellers Secret, Carmine Gallo
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The Storyteller's Secret
From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Author: Carmine Gallo

Narrator: Carmine Gallo

Unabridged: 8 hr 14 min

Format: Digital Audiobook Download

Published: 02/23/2016


Synopsis

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?

They told brilliant stories.

In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.

In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.

This program is read by the author.

About Carmine Gallo

CARMINE GALLO, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column “My Communications Coach.” He lives in Pleasanton, California, with his wife and two daughters.


Reviews

Goodreads review by Hákon on August 26, 2019

In many ways this is a nice collection of stories about how people use stories to their advantage, but it left a surprisingly bad taste in my mouth. The author Gallo begins with telling the reader about visiting Richard Branson’s island, and the fact that Branson is fascinated by great storytellers.......more

Goodreads review by Rachel on January 25, 2016

(I received an advanced reading copy of this book in return for an honest review) I loved Carmine Gallo's book Talk like TED, in which he analyzed what made the most successful TED speakers so great. One key element he discovered was that they were great storytellers. The Storyteller's Secret is the......more

Goodreads review by Michael on November 05, 2016

Written for reading during a single flight, this book is as fulfilling as a bag of airline snacks. It contains too many, often-told stories of high-profile influencers and too little substance to aid potential storytellers.......more

Goodreads review by Ramios mintys on February 14, 2020

More inspirational than practical. For those who already know storytelling or communication priciples - nothing new to learn.......more

Goodreads review by Jaunius on February 19, 2022

Not a bad read for those who have to deal with presentations of various ideas on a daily basis. The circle of such people is wide enough: from the leaders of large organizations to the leaders of small teams, from the sellers of services or products to the buyers looking for a certain solution, in t......more


Quotes

"A clear, convincing narrator, [Gallo] reads with vigor and confidence." -AudioFile Magazine