The StoryBrand Your Business Field Gu..., Donald Miller
The StoryBrand Your Business Field Gu..., Donald Miller
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The StoryBrand Your Business Field Guide
The Proven One-Page Messaging Plan for Attracting Customers and Closing Sales

Author: Donald Miller

Narrator: Donald Miller

Unabridged: TBD

Format: Digital Audiobook Download

Published: 01/12/2027

Synopsis

The Simple, Repeatable Process for Clarifying Your Message and Launching a Messaging Campaign That Works

Every company has a process for its finances, its hiring, and its operations. Almost none have a process for clarifying and launching their message.

Customers buy after hearing words that make them want to buy. Companies that understand this and run a process to clarify their message beat those who leave it to chance.

The StoryBrand Messaging Canvas is the first repeatable, proven process for creating a clear message, fast becoming the standard operating procedure for serious organizations. This field guide will teach you to create a Messaging Canvas that clarifies your offer and invites customers to engage. In a single sitting, you'll clarify exactly what to say and capture it on one page, a single source of truth you can hand to anyone who represents your brand.

Created by Donald Miller and the team at StoryBrand, this guide walks you through the exact process we use with the companies and individuals we coach, plus over 100 real-world examples to inspire your work. It all comes down to 4, 5, 6:
4 Rules that separate a message that sells from one that gets ignored 5 Foundational Soundbites that anchor your campaign 6 Tools that launch your message into the market

Use the StoryBrand Messaging Canvas in the boardroom, on your next product launch, or to clarify a personal brand. You'll walk away with a clear, repeatable message you or your whole team can remember, repeat, and execute with precision.

Don't build another campaign without a Messaging Canvas. From now on, the messaging plan comes first.

A plan you can fit on a page is a plan that actually gets used.

About Donald Miller

Donald Miller is the founder of The Mentoring Project, an organization that helps churches start mentoring programs and pairs mentors with boys in need. He is the author of several books including New York Times bestsellers Scary Close, Blue Like Jazz, and A Million Miles in a Thousand Years. He is a frequent speaker, appearing at events such as the Women of Faith Conference, The Democratic National Convention, and Harvard University. He lives in Nashville, Tennessee with his wife and dogs.

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Quotes

"Your brain can only hold so much information before it shuts down. Donald Miller's StoryBrand Messaging Canvas is built around that truth. It helps you strip your message down to exactly what a customer needs to hear, then gives you a one-page plan to launch a marketing campaign that works. It’s an invaluable tool to launch any project.”

"We used to spend weeks in back-and-forth before anyone agreed on the message. Now it fits on one page anyone can execute. This is how we build campaigns now. Donald Miller has turned a great framework into an operating system."

“The StoryBrand Messaging Canvas gives you a simple and exceptional way to find the heart of what you’re trying to say, because the best ideas only matter if you can make them clear enough for other people to believe in them.”

“CMOs have some of the shortest tenures in the C-suite for a reason: it can be hard to show what marketing is doing and why it matters. The StoryBrand Messaging Canvas cuts through that confusion by giving teams a simple operating system for clarifying their message and creating campaigns that work. It’s a wonderful tool for helping marketers communicate what matters most.”

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