The Story of Purpose
The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

Some ideas are bigger than others, and the master idea--your company's purpose--is the biggest. When Nike said Just Do It, the company put a voice to the belief that humans have no limits, and when Disney reminded people the power of wishing upon a star, they instantly founded the idea that life is magical. Whether its leadership to associate, supplier to manufacturer, sales force to customer, or brand to consumer, this book expels the proven methodology for how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. An organizations purpose is organic, and has the power to propel a company in the direction of its fullest potential. Your Story of Purpose reveals the process for uncovering what makes a company distinctive, and guides readers to discover the fundamental force behind the organization that no competitor can replicate nor replace. Incorporating stories from pioneers of purpose, readers will receive best practices for forging this new frontier. Bob McDonald, CEO of P&G, Mark Ketchum, former CEO of Newell Rubbermaid, Herb Kelleher, founder of Southwest Airlines and John Mackey, founder and CEO of Whole Foods, are among the leaders, sharing lessons on purpose. A blueprint for creating powerful internal and external messages for current and future customers, employees and shareholders. This book will leave readers asking themselves "what gets me up in the morning!" vs. "what keeps me up at night."