

The Small Big
Small Changes That Spark Big Influence
Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Narrator: Mike Chamberlain
Unabridged: 7 hr 55 min
Format: Digital Audiobook Download
Publisher: Tantor Media
Published: 09/09/2014
Categories: Nonfiction, Business & Economics
Synopsis
In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences.
In the last few years, more research—from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics—has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.