The Small Big, Noah J. Goldstein
The Small Big, Noah J. Goldstein
List: $17.99 | Sale: $12.59
Club: $8.99

The Small Big
Small Changes That Spark Big Influence

Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Narrator: Mike Chamberlain

Unabridged: 7 hr 55 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 09/09/2014


Synopsis

At some point today you will have to influence or persuade someone—your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome?
In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences.



In the last few years, more research—from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics—has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

About Noah J. Goldstein

Noah J. Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His previous book, Yes!, coauthored with Steve J. Martin and Robert B. Cialdini, is a New York Times bestseller that has been translated into over twenty-five languages. Noah has also served on the Scientific Advisory Boards of two Fortune Global 500 companies.


Reviews

Goodreads review by Jenny on September 06, 2014

The Small BIG: Small Changes that Spark Big Influence is a pretty good book on the topic of ethically persuading people to change their behaviour. Grounded in research and mixing discussion with examples, the book intrigued me enough that I jotted notes and my own ideas as I read. This is pretty rar......more

Goodreads review by Hussain on June 02, 2019

Should you e-mail or print a proposal? What is better for creativity! A room with high ceiling or low one? Where should you set in a meeting room if you want to convince others? Does it change your opinion about a doctor if he/she is wearing a stethoscope? And many more questions will be answered by......more

Goodreads review by Will on June 11, 2015

Small things can have big impacts. That's the theme of this book, and it largely delivers. We get 52 shortish chapters on a different aspect of persuasion. Like this ... people are more likely to give money to a hurricane disaster appeal if the hurricane has the same name as them. Or if the name of t......more

Goodreads review by Jay on April 21, 2017

I borrowed “The Small Big” from the library on audio. That wasn’t a good idea. “The Small Big” contains over 50 suggestions for how to present something in a more persuasive manner. Each of the suggestions is written up in a short chapter, with examples and with research described that illustrates t......more

Goodreads review by Justin on February 23, 2017

Mostly rehashes other books. Seemed focused on business......more