The Six O'Clock Bread
A bakery that chose to teach

Seville, two thousand and three. Marina Peralta is twenty-nine, cannot make bread, and has just inherited her father's bakery in a neighbourhood where two supermarkets have started selling frozen loaves at half the price.Within months the counter is still full at midday, the debt to the mill is growing, and the three bakers who have worked there all their lives are beginning to count the weeks. Marina tries cutting the price, cutting the weight, changing the flour, and each time she finds the same answer: this is not a game she can win. Until she notices that the one thing her competitors cannot reach is locked inside the hands of people nobody has thought to listen to in forty years.The first episode in Lorenzo Ferretti's Entrepreneurial Stories: business stories built as short novels, where the turn never arrives from outside but from what was already there.Narrated by Johnny Kid. Running time: fifty-three minutes. Unabridged.