The Selling Difference, Zig Ziglar, Bryan Flanagan Ziglar Zig, Flanagan Bryan
The Selling Difference, Zig Ziglar, Bryan Flanagan Ziglar Zig, Flanagan Bryan
13 Rating(s)
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The Selling Difference

Author: Zig Ziglar, Bryan Flanagan Ziglar Zig, Flanagan Bryan

Narrator: Zig Ziglar, Bryan Flanagan Ziglar Zig, Flanagan Bryan

Unabridged: 6 hr 9 min

Format: Digital Audiobook Download

Published: 12/31/1969


Synopsis

Developed by Zig Ziglar and Bryan Flanagan, The Selling Difference is designed to prepare the sales professionals of today to move to the next level of success in this evolving profession. Technological changes in the workplace and new demands for cross cultural negotiation abilities have created a need for a new skill set in the world of selling. The Selling Difference will provide you with a vehicle for this journey. The concepts and skills outlined by two of the most sought after experts in their field will enable you to arrive with confidence and comfort. This system will give you the information to build a better you, teach you to enjoy your career, and develop confidence and belief in yourself. In this series You Will Learn: How to sell value versus price. The four behavioral styles of your prospects and the selling tendencies for each style. How to use technology as an aid in the selling process. Cross cultural selling techniques making you a more effective sales professional in today's global marketplace. To define the Features-Functions-and-Benefits of your products or services. The TRUST process in selling. Closing techniques from The Master Closer, Zig Ziglar. How to handle objections using the LQET formula. How to plan, prepare for and expect success each and every day of your sales career. The art of setting and achieving sales goals through a unique seven-step goal attainment procedure. Why selling is a proud profession and how you must be sold before you can sell. Superior questioning skills to increase your closing ratio.

Reviews

Goodreads review by Luke on February 28, 2015

I actually feel that selling 101 what every successful sales professional needs to know was better than zig ziglar's the secrets of closing the sale. It was very direct it dealt a lot with how to deal with irate belligerent and profane customers how to disarm them. It was a very informative overall......more

Goodreads review by loafingcactus on October 21, 2012

Gets the job done of being a good practical overview without getting bogged down.......more

Goodreads review by Olia on May 18, 2020

Except building a personal experience, in theory- this book is the bible of a newbie sales person.......more

Goodreads review by Lynn on August 12, 2012

I already made a list of books I planned to start off this year reading, but somehow this made its way to the top of the list. I am at a point in my business were I'm trying to hone certain aspects and one of our weaknesses has been sales. For the first few years of our business, we really didn't ne......more

Goodreads review by Hanson on May 22, 2018

I have been in sales longer than I realized This is an awesome book. I learned earlier on that even though your career may not be in sales, we are all selling something at one point in our lives. This could be a product or service (side hustle), ourselves (job interview) etc. This book gives insight......more