The Sell, Fredrik Eklund
The Sell, Fredrik Eklund
19 Rating(s)
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The Sell
The Secrets of Selling Anything to Anyone

Author: Fredrik Eklund, Bruce Littlefield, Barbara Corcoran

Narrator: Fredrik Eklund, Barbara Corcoran

Unabridged: 8 hr 23 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 04/14/2015


Synopsis

The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do.

Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.
Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. 
Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.
 
 

About The Author

Fredrik Eklund leads the #1 real estate team in the nation and is a member of Douglas Elliman’s senior management team in Manhattan. Originally from Stockholm, Sweden, he is active in the Real Estate Board of New York and is involved with several charities. He is one of the stars of Bravo TV's Million Dollar Listing New York and co-hosts Buying and Selling on SiriusXM radio with his brother, Sigge Eklund.  Bruce Littlefield is a TV lifestyle contributor and New York Times bestselling author. His books include Airstream LivingGarage Sale America, and Moving In: Tales of an Unlicensed Marriage. He is also the coauthor of many bestsellers, including Zach Wahls’s My Two Moms and Barbara Corcoran’s Shark Tales. Visit him at www.brucelittlefield.com. 


Reviews

Goodreads review by Donna on April 29, 2015

THE SELL by Fredrik Eklund, co-written by Bruce Littlefield, promises that it can teach you to sell "anything to anyone." Not quite, but it was an interesting, if unusual and somewhat narcissistic, read. First, let me say that I received an ARC of this book. However, even uncorrected proofs should ha......more

Goodreads review by Masoud Irannejad on January 07, 2020

مهارت های فروش : رازهای فروش هر چیزی به هرکس استارت خوندن کتاب رو وقتی زدم که نت ها قطع بود و ی روز بعد از وصل شدن نت تموش کردم رابرت کیوساکی در کتاب پدر پولدار ، پدر فقیر میگه بهترین روش برای فروختن کتاب ، انتخاب اسم مناسب است . این کتاب هم اسم قشنگی داره ولی متحوای مناسب و کاربردی ، نه! بخش زیادی از......more

Goodreads review by Gregg on July 11, 2015

Okay. Saw this at the library and figuring my anaemic sales skills could use a boost I got it. It' really not a bad book. Eklund comes across as a nice guy. The book, despite its subtitle to the contrary, is pretty much exclusively about real estate sales. Of course, Eklund says, his sales technique......more

Goodreads review by Alexander on April 14, 2015

I’ve read quite a few sales and business books over the years, and The Sell is among the best. Being successful in sales requires more than just technique and tenacity: it requires seeing the world as being full of opportunity and yourself as the best facilitator of opportunity for your buyers. Auth......more


Quotes

Advance Praise for The Sell “After moving from Sweden to New York, Eklund became a megastar in that city's hyperkinetic real estate market; now he wows 'em at Bravo's Million Dollar Listing New York, which airs in 113 countries and is the No. 1 TV show on iTunes. This primer on how to sell 'anything to everyone'will be big; there were already several thousand preorders seven months before publication date.”
Library Journal

“Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception.”
Ivanka Trump, VP of Real Estate Development and Acquisitions at The Trump Organization and author of The Trump Card“Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks!”
Andy Cohen, author of the New York Times bestseller The Andy Cohen Diaries, television host and producer“The number one trait I always looked for when I was hiring someone for my company and what I look for now when I’m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who’d rather die than not be the best. That’s Fredrik, and after reading this book, that will be you, too.”
Barbara Corcoran, founder of The Corcoran Group, ABC’s Shark Tank investor, and author of Shark Tales“With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People.  If you’re looking for how to achieve success in the 21st Century, the answer is in your hands.”
Tom Doctoroff, CEO, J. Walter Thompson, and Bestselling Author of Twitter is Not a Strategy