The Sales Coachs Playbook, Bill Bartlett
The Sales Coachs Playbook, Bill Bartlett
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The Sales Coach's Playbook
Breaking the Performance Code

Author: Bill Bartlett

Narrator: Sean Pratt

Unabridged: 6 hr 33 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 10/01/2017


Synopsis

800 CEO Read's Business Book Best Seller The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System. There is no one-size-fits all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" - and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation. In this sense, effective sales coaching is a series of adjustments to particular people and circumstances. This audiobook offers an overview of the sales coaching practices the best Sandler-trained sales coaches have found to be most effective over the past four decades, and a discussion of the situations where they are most likely to be useful.

Reviews

is was a great book about coaching using the Sandler Methodology. I appreciate that many of the themes and techniques are consistent and repeated multiple times throughout the book. I also enjoyed how they would explain a method and then give a real-life example of using that method successfully. At......more

Goodreads review by Cosmin

Sales Coach's Playbook is basically all you can get from at least 8 books from Sandler, in a condensed version. You will find a lot of techniques, processes and valuable insights for coaching, even though is a sales-structure format - which is essential for Sandler's profile and can be easily used i......more