The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever, J. Oliver Crom
  • List: $14.95  |  Sale: $10.47
    Club: $7.47
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever

Author: J. Oliver Crom, Dale Carnegie, Michael A. Crom

Narrator: John Dossett

Abridged: 3 hr 17 min

Format: Digital Audiobook

Publisher: Simon & Schuster Audio

Published: 01/01/2003

Genre: Business & Economics - Sales & Selling

Synopsis

Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:How to find prospects from both existing and new accountsThe importance of doing research before approaching potential customersHow to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)How to reach the decision makersHow to sell beyond questions of priceThe cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.Dale Carnegie and Associates, Inc, has produced three giant international bestsellers -- How to Win Friends and Influence People, How to Stop Worrying and Start Living, and How to Enjoy Your Life and Your Job -- with more than thirty million copies sold to date. Their most recent bestseller is The Leader in You. More than twenty-five hundred people around the world enroll in Dale Carnegie courses each week, adding to the five million people who have graduated from the world-famous self-improvement and training programs.

Recommended

The Psychology of Selling Increase Your Sales Faster and Easier Than You Ever Thought Possible, Brian Tracy
The Psychology of Selling
by Brian Tracy

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: Brian Tracy
Published: 12/01/2013

The Best Damn Sales Book Ever 16 Rock-Solid Rules for Achieving Sales Success!, Warren Greshes
The Best Damn Sales Book Ever
by Warren Greshes

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: Warren Greshes
Published: 06/19/2012

If You're Not First, You're Last Sales Strategies to Dominate Your Market and Beat Your Competition, Grant Cardone
If You're Not First, You're Last
by Grant Cardone

List: $16.99

Sale: $11.89

Club: $8.49

Narrator: Grant Cardone
Published: 02/27/2012

The Way of the Wolf Straight Line Selling: Master the Art of Persuasion, Influence, and Success, Jordan Belfort
The Way of the Wolf
by Jordan Belfort

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Jordan Belfort
Published: 10/24/2017

21 Secrets of Million-Dollar Sellers America’s Top Earners Reveal the Keys to Sales Success, Stephen J. Harvill
21 Secrets of Million-Dollar Sellers
by Stephen J. Harvill

List: $17.99

Sale: $12.59

Club: $8.99

Narrator: Danny Campbell
Published: 09/19/2017

The Lost Art of Closing Winning the Ten Commitments That Drive Sales, Anthony Iannarino
The Lost Art of Closing
by Anthony Iannarino

List: $27.98

Sale: $19.59

Club: $13.99

Narrator: Anthony Iannarino
Published: 12/01/2017

The Challenger Sale Taking Control of the Customer Conversation (Intl Ed), Matthew Dixon
The Challenger Sale
by Matthew Dixon

List: $29.98

Sale: $20.99

Club: $14.99

Narrator: Brent Adamson
Published: 07/01/2015

The Little Red Book of Selling 12.5 Principles of Sales Greatness, Jeffrey Gitomer
The Little Red Book of Selling
by Jeffrey Gitomer

List: $17.95

Sale: $12.57

Club: $8.97

Narrator: Jeffrey Gitomer
Published: 09/09/2008

The Mindset of Top Salespeople Sales Growth Strategies, Brian Tracy
The Mindset of Top Salespeople
by Brian Tracy

List: $19.98

Sale: $13.99

Club: $9.99

Narrator: Brian Tracy
Published: 08/01/2015
{"id":"128843","ean":"9780743567381","abr":"Abridged","title":"The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever","subtitle":"How to Get it, Keep it, and Sell More Than Ever","author":"J. Oliver Crom","rating_average":"0","narrator":"John Dossett","ubr_id":"0","abr_id":"128843","ubr_price":"0.00","abr_price":"14.95","ubr_memprice":"0.00","abr_memprice":"8.97","ubr_narrator":"","abr_narrator":"John Dossett","ubr_length":"Unabridged: ","abr_length":"Abridged: 3 hr"}