The Responsible Company, Yvon Chouinard
The Responsible Company, Yvon Chouinard
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The Responsible Company
What We've Learned From Patagonia's First 40 Years

Author: Yvon Chouinard, Vincent Stanley

Narrator: Walter Dixon

Unabridged: 2 hr 53 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 07/30/2019


Synopsis

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet's natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order.

The advice in this book is simple but powerful: reduce your environmental footprint, make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you'll need by treating your workers, customers and communities with respect.

About Yvon Chouinard

Yvon Chouinard, a noted alpinist and environmentalist, is the founder and owner of Patagonia, Inc., which Fortune has called "the coolest company on the planet." He is also the cofounder with Craig Mathews of 1% For The Planet and the author of Let My People Go Surfing.


Reviews

Goodreads review by Mark

If you are serious about making your company more responsible to the environment and your employees, The Responsible Company is the book you should read. In the book, Yvon Chouinard makes the point that "Companies, not individuals, generate 75 % of the trash that reaches the landfill or incinerator.......more

Goodreads review by Ryan

Listened on audio book. Only gave it 4 stars because if it was Yvons voice it would have made it 1000% better. I think every company should make their employees listen to this book.......more

Goodreads review by Joel

Essentially a repackaging of Let My People Surf. That being said, the checklists provided at the end were a very cool addition. The appendix offers 30 or so pages of ways an organization can strive to be responsible ranging from environmental stewardship or construction methods, to employee benefits......more