The Reluctant Entrepreneur, Michael Masterson
The Reluctant Entrepreneur, Michael Masterson
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The Reluctant Entrepreneur
Turning Dreams into Profits

Author: Michael Masterson

Narrator: Stephen Dexter

Unabridged: 4 hr 50 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Synopsis

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place or talking with a bank. Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten many new businesses.

About Michael Masterson

MICHAEL MASTERSON has developed a loyal following through his writings in Early to Rise (www.earlytorise.com), an e-newsletter published by Agora, Inc. that mentors more than 160,000 success-oriented individuals to help them achieve their financial goals. Masterson has been making money for himself and others for almost four decades. At one time or another, he's owned and run multi-million dollar companies that were public/private, onshore/overseas, local/international, service-/product-oriented, retail/wholesale/direct mail, and even profit/not-for-profit. Masterson is the author of the Wall Street Journal bestsellers Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads . . . and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life; and Confessions of a Self-Made Millionaire.

Reviews

Goodreads review by Jeff on January 25, 2016

Damn I really love Mark Ford's (aka Michael Masterson) writing style. It sounds like he's talking to you. Very down to Earth, not pretentious, not overbearing, maybe a little biased toward doing the right thing and not having to be cut-throat, while still working harder than everyone else. This book......more

Goodreads review by W. on January 01, 2014

In the first chapter, Michael Masterson sets a new definition for Entrepreneur. He adds the modifier "Reluctant" and the combination makes for a fascinating and compelling book full of insights. To begin your own business, you do not have to risk everything or quit your day job or feel like you have......more

Goodreads review by Mike on August 13, 2019

The Reluctant Entrepreneur is a book about mitigating risk as a business owner. The author uses examples of successful entrepreneurs (including himself) that have approached business conservatively to make his point. The book covers topics such as mindset, marketing, people, time management, and muc......more

Goodreads review by Samantha on April 17, 2019

Found the whole book a little too braggy and condescending. Read about a third and skimmed the rest for useful tidbits. Didn't find it useful for someone attempting to start a small, modest business. It seems like it was designed for those attempting to grow their business idea into a multi-million......more

Goodreads review by Stephen on November 15, 2015

the mini expanded version of ready fire aim, targeted for first time entrepreneurs......more

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