Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including eleven UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.
How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.
Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community.
A breakthrough program for triathletes--beginner, intermediate, and advanced--showing how to balance training intensity to maximize performance--from a fitness expert and elite coachCutting-edge research has proven that triathletes and other endur...
World Wrestling Entertainment has named Chris Jericho one of the top ten wrestlers—and one of the top five talkers—of all time. Certainly, the past six years have been spectacular for Jericho. After a sluggish return from his 2005 sabbat...
An intriguing blend of science and sports that explores how some of the worlds greatest athletes are utilizing the last frontier of performance-enhancing technology—the mental mapping and engineering of their own brains—for peak perform...
Master your game from the inside out!With more than 800,000 copies sold since it was first published thirty years ago, this phenomenally successful guide has become a touchstone for hundreds of thousands of people. Not just for tennis players, ...
In I'M HERE TO WIN, Chris "Macca" McCormack opens his playbook and reveals everything it takes-mind, body, and spirit-to become a champion. Now he shares the story of his triumphs and the never-say-die dedication that has made him the world's most ...
Dale Earnhardt Jr.’s only authorized book revealing the inside track on his final year of racing and retirement from the driver’s seat.“Time was running out on my charade… My secrets were about to be exposed to the world.&rd...
Faith. Family. Ducks—in that order.This book gives readers an up-close and personal, behind-the-scenes look at the family in the exploding A&E® show—Duck Dynasty®. This Louisiana bayou family operates Duck Commander, a booming ...
"Revelatory . . . With every chapter, you get a history lesson, a hunting lesson, a nature lesson and a cooking lesson. . . . Meat Eater offers an overabundance to savor."—The New York Times Book Review Steven Rinella grew up in...
The #1 New York Times–bestselling story about American Olympic triumph in Nazi Germany, the inspiration for the PBS documentary The Boys of '36, broadcast to coincide with the 2016 Summer Olympics and the 80th anniversary of the boys' gol...
{"id":"2007281","ean":"9781541488168","abr":"Unabridged","title":"The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet","subtitle":"How Values Created the Most Successful Sports Team on the Planet","author":"Steven G. Mandis","rating_average":"3","narrator":"Charles Constant","ubr_id":"2007281","abr_id":"0","ubr_price":"17.99","abr_price":"0.00","ubr_memprice":"10.79","abr_memprice":"0.00","ubr_narrator":"Charles Constant","abr_narrator":"","ubr_length":"Unabridged: 8 hr 55 min","abr_length":"Abridged: "}
