The Purpose Revolution, John B. Izzo , Ph.D.
The Purpose Revolution, John B. Izzo , Ph.D.
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The Purpose Revolution
How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

Author: John B. Izzo , Ph.D., Jeff Vanderwielen

Narrator: Jeff Hoyt

Unabridged: 7 hr 54 min

Format: Digital Audiobook Download

Published: 03/13/2018


Synopsis

Discover the Purpose Advantage!Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.

Reviews

Goodreads review by Zak on August 25, 2018

Every entrepreneur / startups must put their hands on this book to join the purpose revolution!......more

Goodreads review by Frank on March 22, 2023

Passages I found particularly useful. What does the word purpose mean? What does it not mean? - Location 200: For the individual, purpose is the belief that work serves to make a difference in a way that is meaningful for that person - with an underlying view that work serves his or her personal value......more

Goodreads review by Eliese on May 11, 2019

As a talent acquisiton leader for a large mission based non-profit, I appreciated the case studies that tied purpose to people and then to profit. It is a longer game than making widgets - but the world of work has changed. From the CEO to the front line worker purpose has to be tied into the everyd......more