The Pumpkin Plan, Mike Michalowicz
The Pumpkin Plan, Mike Michalowicz
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The Pumpkin Plan
A Simple Strategy to Grow a Remarkable Business in Any Field

Author: Mike Michalowicz

Narrator: Mike Michalowicz

Unabridged: 7 hr 7 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 08/04/2020


Synopsis

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?   • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
   • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
   • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.*Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

About The Author

Mike Michalowicz launched and sold two multimillion-dollar companies and currently operates his third, Obsidian Launch, a consulting firm that ignites explosive growth in companies that have plateaued. He is the author of The Toilet Paper Entrepreneur and is a small business columnist for The Wall Street Journal. Visit www.PumpkinPlan.com 


Reviews

Goodreads review by Annie on November 12, 2020

This book is useful for entrepreneurs. The concepts aren't new but the author provides good examples of how different types of businesses can grow. First, you should be doing something that is better, faster, or cheaper than your competitors. You can't grow a business unless you have a competitive a......more

Goodreads review by Leticia on September 19, 2015

Mike Michalowicz has a knack for putting things in a certain way - and The Pumpkin Plan is one of those examples. I first came to this author through his latest work (Profit First). And I am paying serious attention to The Pumpkin Plan as a result of the fact that Profit First radically changed my b......more

Goodreads review by Sergei_kalinin on April 24, 2013

1. Книга будет явно послабее чем "Стартап без бюджета..." :( 2. Основная идея проста: оптимизируйте свою клиентскую базу; избавьтесь от низкоприбыльных и неудобных клиентов; работайте с теми 20%, которые приносят вам 80% прибыли. Идея дофига оригинальна :( , она есть в любом учебнике по менеджменту/......more

Goodreads review by Bree on January 01, 2013

Kill your darlings and streamline success with The Pumpkin Plan The writers out there will understand the reference to killing your darlings. We've all had to do it. We spend hours, days sometimes, lovingly crafting the perfect scene, or the perfect line, only to have to delete it in revision. Someti......more

Goodreads review by Jonathan on August 23, 2017

Hilarious book and very applicable to all businesses, believe it or not. This one teaches you to "fire your worst customers so that the best ones get the most attention." It's a simple business strategy but has proven effective.......more


Quotes

“Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you—entrepreneurs, business owners—read it! Do it now!”
Michael Gerber, author of The E-Myth and creator of The E-Myth Evolution™

“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”—Guy Kawasaki, author of Enchantment and The Art of the Start

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”—Seth Godin, author of We Are All Weird

“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.”—J. J. Ramberg, host of MSNBC’s Your Business

“In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were).”—Rieva Lesonsky, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine

“Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan.”—Bob Burg, co-author of The Go-Giver and author of Endless Referrals

“He’s a very handsome young man.”
Ursula Michalowicz, Mike’s mom