

The Pumpkin Plan
A Simple Strategy to Grow a Remarkable Business in Any Field
Author: Mike Michalowicz
Narrator: Mike Michalowicz
Unabridged: 7 hr 7 min
Format: Digital Audiobook Download
Publisher: Penguin Audio
Published: 08/04/2020
Categories: Nonfiction, Business & Economics
Synopsis
• Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
• Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.*Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.