

The Product-Led Organization
Drive Growth by Putting Product at the Center of Your Customer Experience
Author: Todd Olson
Narrator: Basil Sands
Unabridged: 8 hr 15 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 11/10/2020
Categories: Nonfiction, Business & Economics, Art
Synopsis
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.