The ProductLed Organization, Todd Olson
The ProductLed Organization, Todd Olson
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The Product-Led Organization
Drive Growth by Putting Product at the Center of Your Customer Experience

Author: Todd Olson

Narrator: Basil Sands

Unabridged: 8 hr 15 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/10/2020


Synopsis

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.

Reviews

Goodreads review by Mark

This book is written the by co-founder and CEO of the company Pendo. Pendo's product is referenced throughout the book, which makes it feel content-markethingy. The book is more relevant to product management for B2B companies - especially SaaS - than to B2B. Again, this fits Pendo's customer profile......more

Goodreads review by Mark

Love the company, Pendo, and love their services (which we use a lot on my team). This was a pretty good product 101 book. It's in that format where each chapter could have entire books written, so it's just skimming the surface and leaving you desiring a little bit more and more depth. Despite this......more

The Product-Led Organisation: Drive Growth By Putting Product at the Center of Your Customer Experience by Todd Olson is an engaging and motivating read that outlines a refreshing approach to creating customer experience. It was well structured, contained original ideas, linked in well with referenc......more

Goodreads review by Vincent

A good overview of what it takes to become a product-led B2B company. If you’ve read books about product management or startups before, this won’t bring much new to the table. The book does however a good job pointing out critical things every business has to consider when it comes to their product.......more

Goodreads review by David

Timely and practical There’s something here for everyone, and as long as you stay open minded as you read I expect you’ll learn something new, nod your head a lot, relate the content to a few of your own experiences, and see items that are interesting but not applicable to you. Well worth the few hour......more