The Power of Why
Breaking Out in a Competitive Marketplace

Simple, short book that says you need to meet customer's needs, not trumpet how good you are. This is motherhood and apple pie in terms of the way many people think, but not always in how they approach business. The author gives examples of companies advertising how popular they are, but not adverti......more

Author proposes a framework to define brand purpose (called unique value promise), based in their own experience working with defining marketing strategy. Central idea: base everything in customer-defined needs, not your hypotheses of why your product/brand is cool, and build your value promise arou......more

This book should be required for all business owners. The author explains the answer to the question why should I buy from from you and proceeds to reveal strategies and tactics that you can use to make your business more effective for your customers, as well as more customer centric. I've applied j......more

The Power of Why by Richard Weylman is a solid guide on understanding and leveraging your Unique Value Proposition (UVP) to better connect with clients and stand out in competitive markets. Weylman emphasizes the importance of knowing why customers should choose you and how to articulate that in a w......more

Respect, listening, understanding your customers needs and delivering. See above comment. Your job can be fulfilling if you make it fulfilling. This book guides you by taking you on a journey on how to grow your business and retain your customers through having integrity and always delivering on your......more