The Power of Little Ideas, David Robertson
The Power of Little Ideas, David Robertson
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The Power of Little Ideas
A Low-Risk, High-Reward Approach to Innovation

Author: David Robertson, Kent Lineback

Narrator: Graham Winton

Unabridged: 6 hr 57 min

Format: Digital Audiobook Download

Publisher: Recorded Books

Published: 05/02/2017


Synopsis

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: - It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. - The complementary innovations work together as a system to carry out a single strategy or purpose. - Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

Reviews

Goodreads review by Roger

Excellent book addressed to product manager or similar. Innovation is fundamental for the permanence of brands, but also has its edges and risks. The author explains that a revolutionary, radical or disruptive innovation is more likely to fail, or in other words a success low rate. The book provides a......more

Goodreads review by Simon

The premise in the book is that existing innovation books focus on disruption, step-changes, and greenfield, when in reality many of the best products are formed through continuous innovation _around_ a key product. An example from the book I liked is that of HGH (human growth hormone) therapy, used......more

ما يريد الكتاب إيصاله بكل اختصار: أنه قبل الذهاب والتفكير "خارج الصندوق" لتبتكر منتجات/خدمات أخرى لها سلسلة إنتاج مختلفة لزيادة الأرباح، فعليك التوقف قليلًا وإعادة النظر في "منتجك الرئيسي" والتفكير في تطويره وابتكار "منتجات تكميلية" مع المنتج الرئيسي. وهذه طريقة أبسط في الابتكار وتكاليفها أقل ولكن رب......more

Interesting book, it talks about the options we get under pressure, and the out-of-the-box thinking needed to make the decision. It covers success stories for companies like Carmax, Desiney, Apple, Victoria's Secret, and a couple more........more

Goodreads review by Boni

The book is extremely impressive, a unique approach to innovation. The author talks about a third way of innovating, which is not disruptive in nature or which isn't strictly a kaizen approach to innovation or continuous improvement of the same product to perfection over the long term. Instead the a......more