The Power of Fifty Bits, Bob Nease, , PhD
The Power of Fifty Bits, Bob Nease, , PhD
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The Power of Fifty Bits

Author: Bob Nease, , PhD

Narrator: Qarie Marshall

Unabridged: 5 hr 24 min

Format: Digital Audiobook Download

Published: 01/26/2016


Synopsis

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

About Bob Nease, , PhD

Bob Nease, PhD, served as the Chief Scientist of Express Scripts and is author of more than seventy peer-reviewed papers. He was also an associate professor of Internal Medicine at Washington University in St. Louis and an assistant professor at Dartmouth Medical School. He has received the Henry Christian Award for Excellence in Research from the American Federation for Clinical Research and the URAC's Health Care Consumer Empowerment and Protection Award.

About Qarie Marshall

Qarie Marshall has narrated over thirty series for the Discovery Channel and the BBC. He has also been a guest voice on Comedy Central's Drawn Together and has recorded BBC radio plays, the in-flight programming for Virgin Atlantic Airlines, over eighty video games for the PlayStation and Xbox, and numerous audiobooks. In 2007, he was made an Associate Artist of The Purple Rose Theatre.


Reviews

Goodreads review by Mike on January 03, 2017

This book was a little interesting but much of it was just lifted from books I already read.......more

Goodreads review by Sam on December 26, 2019

Disappointing The entire book can be summed up in the first chapter. All succeeding chapters are more or less fillers. What I find most annoying is the author's habit of setting up examples to support his topic sentence then later on throwing them under the bus for being weak (e.g. Obama, Hilary, McCa......more

Goodreads review by Amy on December 29, 2023

A quick read (or in my case listen) addressing what we already (or should) know. Gives good food for thought and insights on how to avoid being one of the many sheep of today's society.......more

Goodreads review by Kevin on January 25, 2016

If a book is about a topic of interest to me, I’ll probably pick it up. If the book is based on science and research, but written by a practitioner, I’ll start reading it. If the writing is clear, includes stories and real world examples, I’ll likely keep reading. If within the first ten pages it ha......more

Goodreads review by Robert on February 10, 2016

Most people have good intentions, but very few are able to execute. In his book, Bob Nease defines how the human brain can process about 50 bits a second and much of our bandwidth taken up by processing short-term decision and basic survival issues. Making the hard decisions, moving out of our comfo......more