The One Week Marketing Plan, Mark Satterfield
The One Week Marketing Plan, Mark Satterfield
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The One Week Marketing Plan
The Set It & Forget It Approach for Quickly Growing Your Business

Author: Mark Satterfield

Narrator: Michael Anthony

Unabridged: 8 hr 41 min

Format: Digital Audiobook Download

Published: 08/17/2021


Synopsis

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don’t know how to best market their company, or are too busy working to make time to promote it. What they don’t realize is that effective marketing doesn’t have to be complicated or time-consuming. Mark Satterfield’s The One Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it” strategy works all day, every day to bring in new business. Tailored to each company’s niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That’s all it takes. So let’s get started.

Reviews

Goodreads review by Omar on September 22, 2022

I don’t know many useful books that describe how to create a power point presentation click by click. It seems the writer lacked useful words to fill the book, it would’ve been better filled with more empty space. To be fair, there is some good ideas, but putting it in a video could make it much more......more

Goodreads review by Prudence on March 04, 2023

It's okay. You'll find the same information in easier-to-digest formats, but this was probably innovative when first published......more

Goodreads review by Dmitry on September 19, 2024

Outdated and a complete waste of time. Well, that's actually what you can get done in one week.......more

Goodreads review by Darren on December 31, 2014

A shortcut to developing, executing and maintaining one’s marketing plan? A “set it and forget it” approach for quickly growing your business? What’s there not to like? However the more astute manager or business owner might be advised to look just a little bit more behind the headline. All that glit......more

Goodreads review by Danny on November 08, 2016

The book felt like a long blog post more than a proper book, but it had some value. It's basically promoting direct response marketing: 1. Target a niche 2. Offer a value for free (report/survey/myth-debunk/...) 3. Generate leads via ads (Google/Social) 4. Use opt-in forms to build a follower list 5. Use......more