The Next Evolution of Marketing, Bob Gilbreath
The Next Evolution of Marketing, Bob Gilbreath
List: $14.99 | Sale: $10.50
Club: $7.49

The Next Evolution of Marketing
Connect with Your Customers by Marketing with Meaning

Author: Bob Gilbreath

Narrator: Bruce Reizen

Unabridged: 9 hr 30 min

Format: Digital Audiobook Download (DRM Protected)

Published: 10/09/2009

Synopsis

The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:• Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States
• Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times
• Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one yearThis first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.

About Bob Gilbreath

Bob Gilbreath is chief marketing strategist at Bridge Worldwide, one of the largest global digital ad agencies. He has worked with some of the world’s largest marketers, including Procter & Gamble, Johnson & Johnson, Anheuser-Busch, and Ford. He currently leads digital strategy work for clients such as Kroger, Abbott, Luxottica, and ConAgra Foods. Bob was recognized by Advertising Age as one of the Top 50 Marketers of 2004. Bridge Worldwide headquarters are located in Cincinnati, Ohio.

Reviews

Goodreads review by Armando on August 16, 2013

It has some very interesting points. I just re-heard it. The last third or so is aimed at big companies. When he gets to the part of how to implement it, the author keeps going back to "you should do this or that with your team". I found "Duct Tape Marketing" to be more attuned to the needs of small......more

Goodreads review by Radek Husek on August 02, 2020

Excellent! As an owner and brand manager of a startup brand with limited resources and social business core meaning, I related well already to the switch that happen in advertising. Actually, this book through set of positive examples how it could be done better summarizes what everything is wrong w......more

Goodreads review by Jock on October 18, 2014

I couldn't decide whether to give a 2 or 3. It was primarily aimed at large companies. And the idea of providing value to people instead of just a sales pitch is kind of standard in internet marketing and no big news but maybe is a big deal to more traditional marketing and advertising. I listened t......more

Goodreads review by Mark on May 11, 2012

This is THE best, newer book on marketing. It should be required reading for EVERY new marketing person coming out of school, and a required change in the way long-time marketing people think. If you are a small to medium-sized business, read this first (besides maybe "Guerrilla Marketing" or other w......more

Goodreads review by Karen on April 25, 2012

Very much of a disappointment. I was expecting to glean ideas of how to use new technology to reach out to customers of my organization, and, instead, got a long book justifying how advertising agencies can still market for large, brand name products. I read to the end, hoping it would redeem itself......more

Add to Cart
Add to Wish List