The New Rules of Marketing and PR, David Meerman Scott
The New Rules of Marketing and PR, David Meerman Scott
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The New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

Author: David Meerman Scott

Narrator: Sean Pratt, David Meerman Scott

Unabridged: 16 hr 23 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/01/2014


Synopsis

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.

Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.
The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Reviews

Goodreads review by Trang on September 03, 2016

Some thoughts while reading: * I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam. * The examples in this book are very unfamiliar to me. * Cultural differences might play a role in the direction of the c......more

Goodreads review by Rachel on April 01, 2018

This book is immediately going permanently on my professional bookshelf. If you are in any way involved with organization communication in any capacity, I.e. PR, brand journalism, marketing, etc., it should be on yours as well.......more

Goodreads review by Loy on April 03, 2013

Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how th......more

Goodreads review by Diana on November 11, 2015

This book had been on my radar for a very long while and I finally picked up a copy when I decided to interview for PR and marketing jobs. My undergraduate degree is in PR and although my work life began in a PR department over the years I moved through other media positions. So, my intention in rea......more

Goodreads review by Danny on February 02, 2017

When I started reading New Rules, I found myself thinking "why am I reading this?" and "I don't think I want to finish this." For anyone in the marketing industry or anyone who has read several marketing books - this book will not be very helpful, and I recommend skimming through it. However, it is ve......more