The New Rules of Green Marketing, Jacquelyn A. Ottman
The New Rules of Green Marketing, Jacquelyn A. Ottman
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The New Rules of Green Marketing
Strategies, Tools, and Inspiration for Sustainable Branding

Author: Jacquelyn A. Ottman, Eric Ryan, Adam Lowry

Narrator: Jacquelyn Ottman

Unabridged: 7 hr 26 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/07/2011

Synopsis

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

Reviews

Goodreads review by Alexander on February 01, 2016

The New Rules of Green Marketing provides a smooth introduction to how companies can, and should, approach Sustainable Branding. While the topic can be intimidating for marketers for fear being called out for greenwashing, Ottman introduces the five shades of green consumers (we are all one shade or......more

Goodreads review by PJ on March 05, 2011

Crisp, savvy advice from a seasoned veteran. Solid review of best practice today with window into "next practice" tomorrow. Good overviews of how Timberland and Starbucks have done a lot of things right in this realm.......more

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