The New Market Leaders, Fred Wiersema
The New Market Leaders, Fred Wiersema
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The New Market Leaders
Who's Winning and How in the Battle for Customers

Author: Fred Wiersema

Narrator: Fred Wiersema

Abridged: 3 hr 27 min

Format: Digital Audiobook Download

Published: 06/01/2001


Synopsis

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart.
After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.


Reviews

Goodreads review by Lisa on February 26, 2009

Pretty good. It was full of a lot of generalities. Yet, I loved how the authors focused on a new way of defining business success...rather than using revenue #s only. In 2009, it's slightly dated (was written in 2001), yet they still talked about great companies like Amazon.com and Yahoo.......more

Goodreads review by Lori on March 29, 2013

A should-read book on customer services for knowledge workers, managers, executives, and entrepreneurs.......more