

The New Market Leaders
Who's Winning and How in the Battle for Customers
Author: Fred Wiersema
Narrator: Fred Wiersema
Abridged: 3 hr 27 min
Format: Digital Audiobook Download
Publisher: Simon & Schuster Audio
Published: 06/01/2001
Categories: Nonfiction, Business & Economics, Management & Leadership
Synopsis
After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.