The New Art of Negotiating, Gerard Nierenberg
The New Art of Negotiating, Gerard Nierenberg
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The New Art of Negotiating
How to Close Any Deal

Author: Gerard Nierenberg, Henry H. Calero

Narrator: Scott Peterson

Unabridged: 5 hr 55 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/10/2009


Synopsis

You negotiate every day of your life. Whether you are asking your employer for a raise or persuading your child to do his homework, everything is a negotiation. Written by Gerald Nierenberg, the world's foremost authority on the subject, and recognized as the Father of Contemporary Negotiation, The New Art of Negotiating is an updated, expanded version of the million-copy bestseller , The Art of Negotiating, which was the first on the subject of negotiating and introduced us all to the art of effective negotiation. The Negotiation Institute which he founded, is the longest negotiation skills seminars and training in the world.

When The Art of Negotiating first appeared, it taught us that negotiation doesn't have to be an adversarial process that ends in victory for one party and defeat for his hapless rival. Since then, the landscape of business has changed greatly. The New Art of Negotiating provides Nierenberg's effective strategies redesigned for today's world. You will learn how to analyze your opponent's motivation, negotiate toward mutually satisfying terms, learn from your opponent's body language, and much more. Throughout, the author will guide you in successfully applying his famous win-win tactics to the bargaining process.
Once, Gerald Nierenberg changed the way we think about negotiating. Now, The New Art of Negotiating allows us to experience win-win success in today's business climate.

About Gerard Nierenberg

Gerard Nierenberg was a lawyer, author, and expert in negotiation and communication strategy. Forbes named Nierenberg “The Father of Negotiation Training” for his exploration of negotiation strategies and tactics as well as his decades of work disseminating the philosophy that “in a successful negotiation, everybody wins.” He published twenty-two books on the subject, and in 1966 he founded The Negotiation Institute where he began a legacy of government, corporate, and non-profit organizational reform based on his ideas of how negotiation impacts the lives of everyone.


Reviews

Goodreads review by Kate

A short read. Very practical approaches to negotiating with a lot of psychology. Wish it had more scenarios. A little tough to get through......more

Goodreads review by Brody

This reads like an intro to sociology/psychology text book at times. Some of the material is interesting, but there is little direction in the way of practicality and ability to apply some of what you learn.......more

Goodreads review by Eileen

Not an all time favorite whatsoever since I am no longer in sales but this was a reread and I do find it to have a lot of great points for anyone in the sales field!......more