The Mom Test, Rob Fitzpatrick
The Mom Test, Rob Fitzpatrick
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The Mom Test
How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

Author: Rob Fitzpatrick

Narrator: Rob Fitzpatrick

Unabridged: 3 hr 50 min

Format: Digital Audiobook Download

Publisher: Robfitz Ltd

Published: 03/22/2019

Synopsis

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Reviews

Goodreads review by Michael on July 24, 2019

Outstanding book! Main lessons learned: 1. Don't pitch your ideas to customers 2. Learn facts. Dig and ask more questions till you have exact facts and data 3. Don't mention your solution 4. Don't listen to opinions, collect facts and pain points instead 5. Compliments means nothing. Really nothing. Defl......more

Goodreads review by ☘Misericordia☘ on February 19, 2020

Either really good or dismally bad. Not sure which one. Easy read. Some ideas that could sometimes be useful. Or not. Q: Trying to learn from customer conversations is like excavating a delicate archaeological site. The truth is down there somewhere, but it’s fragile. (c)......more

Goodreads review by Andrii on May 05, 2019

The best book for Customer Development I've ever seen! Must-read for all CEOs, founders, Product Managers, and User Researchers! My notes, in case you need: [URL not allowed]-.........more

Goodreads review by Martin on June 08, 2019

It’s nice. Maybe the only downside is, even though it is a super short book, it is still extremely repetitive: 40% of the book is the exact same message: “DON’T PITCH! Ask about THEIR lives, their problems, their current solutions/workarounds”. However, given how easy it is to fall back into "pitch m......more

Goodreads review by Zornitsa on November 28, 2017

It's the second time I read this one and once again, I loved every page of it. The book is an amazingly simple, down-to-earth guide on what it means to 'talk to your customers' before you go ahead and build that thing. It's one of those books that you can reread in a few hours every time you're thin......more

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