The Mirror Test
Is Your Business Really Breathing?

The Good: A reality check for companies, be it big or small on performance. By focusing on the hard questions, the authors force you to do some soul-searching in managing a business. Explanations provided to aid in understanding the problems at hand. Mediocre business could avail itself of the ideas......more

Wow! Great marketing insights from the World's Top Marketing Guru, Kodak's CMO Jeffrey Hayzlett. He is truly a "dream team" marketing leader. Jeff combines good basic marketing insights from his own personal business experiences, plus awesome advice on how to use today's new Social Media platforms l......more

Beside offering empowerment message in order to have more pragmatic view, Hayzlett throwing yet simple baseline that indication for success of your own business, ignore-able. The value that should we opt to adapt upon, should be realized to the entire communities. Whether it is in your family, organ......more

I must say that this is a well-written book, packed with lots of wisdom from Jeffrey Hayzlett! It makes me think that one cannot solely depend on a fad to carry on a business, it needs lots of research, and knowledge to make a business successful. One success doesn't guarantee a business would carry......more

Is your business alive and breathing? If your business is making money and breathing, then congratulations, it’s alive! However, you’ll want to keep reading past the first chapter to learn important lessons on leadership, marketing, management, selling and customer service techniques you need to soa......more