The Marketer's Guide to Creative Production
Everything a Marketer Needs to Know About Film and Photography

In this resource book, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower marketers to harness the power of their investment and make the most of the partners involved in their film and photography projects.This audiobook has sound effects to help listeners track with the bulleted lists and graphics that are in the print version. Thank you to Hal Rayle for his creative direction, sound engineering, and additional voiceover!