The Living Business
How Established Companies Reinvent Themselves to Become Future-Fit and Thrive

The Life Support Business argues that incremental approaches to sustainability are no longer enough—businesses must fundamentally transform how they create value. Drawing on service design, systems thinking, and real-world case studies, the book introduces a practical framework—Reimagine, Repurpose, Reconfigure—to help organizations rethink their purpose, operations, and impact. It shows how companies can move beyond "doing less harm" to actively contributing to ecological and social regeneration, while also unlocking new growth, resilience, and competitive advantage.