The Little Red Book of Selling, Jeffrey Gitomer
The Little Red Book of Selling, Jeffrey Gitomer
24 Rating(s)
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The Little Red Book of Selling
12.5 Principles of Sales Greatness

Author: Jeffrey Gitomer

Narrator: Jeffrey Gitomer

Unabridged: 4 hr 22 min

Format: Digital Audiobook Download (DRM Protected)

Published: 09/09/2008

Synopsis

Winner of the 2009 Audie Award for Business/Educational Audiobook

New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.

With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.

Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success.

About Jeffrey Gitomer

Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

Reviews

Goodreads review by Loy on February 12, 2012

Loy Machedo’s Book Review Little Red Book of Selling by Jeffrey Gitomer If you are going to ask me to evaluate Jeffrey Gitomer, let me tell you point blank the review will not be fair. Why? I worship the ground on which Jeffrey Gitomer walks. In my eyes, he is truly the essence of what a true trainer,......more

Goodreads review by Kali on December 21, 2011

I disliked Jeffrey Gitomer's book 12.5 Principles of Sales Greatness. The content itself is solid. Gitomer's advice is very good but his delivery leaves much to be desired. I have a hard time believing that the word "puke" comes out of the mouths of most professional business people. Gitomer also ha......more

Goodreads review by Ron on November 09, 2012

This isn't just a book one reads. It's a book one carries around as a reference, like a dictionary. Especially if you're like me, learning the art of sales in the second half of my life - had I been smart, I would've learned how to sell while I was in college. Because in this society, in this econom......more

Goodreads review by Natasha on August 05, 2024

If you want to "stand on business" then reading books by Jeffrey Gitomer is KEY! The art of sales becomes that much easier to understand and appreciate after reading this book.......more

Goodreads review by Richard on January 28, 2009

Sure, this guy has sold more stuff than I have. But I don't find anything here backed up by any evidence, what there is is anecdotal. Also he keeps hinting that you have to go to his webpage to learn more. Ah ha, trying to make that web sale I guess. In all, I think he knows how to sell (books too),......more

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