The Levity Effect
Why It Pays to Lighten Up

The benefits of the levity effect are not conjecture but are built on extensive research and case studies from some of the worlds most successful organizations. New York Times bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, showing how lightening up can drive real business results. The book also outlines the extensive research into the subjectstudies that cut against the grain of traditional business thinkingincluding compelling data from the Great Place to Work Institutes onemillionperson database, which reveals that Great companies consistently earn significantly higher marks for fun.