The Lean Product Playbook, Dan Olsen
The Lean Product Playbook, Dan Olsen
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The Lean Product Playbook
How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Author: Dan Olsen

Narrator: Walter Dixon

Unabridged: 9 hr 54 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/01/2016

Includes: Bonus Material Bonus Material Included


Synopsis

The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

Determine your target customers
Identify underserved customer needs
Create a winning product strategy
Decide on your Minimum Viable Product (MVP)
Design your MVP prototype
Test your MVP with customers
Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, resource.

Reviews

Goodreads review by Mario

I am a 24-year old product owner for an educational mobile app company and this book has been incredibly helpful for me as I learn about how to develop products. I come from a non-technical background and have only been the PO for a couple of months, so I have looked for any and every book to help m......more

Goodreads review by Cem

Great read for product management. Beginner or seasoned in product management? Doesn't matter. I'd definitely suggest it either to learn more or remind yourself some of the basics.......more

Goodreads review by Daniel

Sometimes the education you get from a book is worth more than your academic degree. Well, this is my feeling after reading this book. "Product" is a valuable skill. The practice of figuring out explicitly "why" you should build something for a particular audience to address their "underserved" needs i......more

Goodreads review by Petar

A great read for product development and entrepreneurship. It's consisted of very practical, simple, and logical ideas. It's vital to have the right basis, and that's what this book offers you. One of the stunning concepts is to define well the Problem Space and then jump to Solution one. It's a sim......more