The Lean Entrepreneur, Brant Cooper
The Lean Entrepreneur, Brant Cooper
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The Lean Entrepreneur
How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Author: Brant Cooper, Patrick Vlaskovits

Narrator: Erik Synnestvedt

Unabridged: 10 hr 35 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/23/2013


Synopsis

You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one.

Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real.

Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.

Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.

Anyone can be visionary. The Lean Entrepreneur shows you how to:

Apply actionable tips, tricks, and hacks from successful lean entrepreneurs
Leverage the Innovation Spectrum to disrupt existing markets and create new ones
Drive strategies for efficient market testing with Minimal Viable Products
Engage customers with Viability Testing and radically reduce the time and budget for product development
Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks
Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them
Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos

Reviews

Goodreads review by Marcus on August 22, 2014

Building on Eric Ries' The Lean Startup. Not much new ideas, but rather re-iterations, case studies and further discussions about the concepts already laid out in The Lean Startup.......more

Goodreads review by Marcin on April 14, 2024

A lot of discussions and examples help me understand lean startup more. Written in a clear, easy-to-understand language that I could get my head around. I recommend to everyone specially startups to read this book and learn how to get success.......more

Goodreads review by Tõnu on November 24, 2016

When you are not learning you are not being a Lean Entrepreneur. Startups have to keep searching for the sufficient Product - Market fit and adapt/transform until it is reached. Some interesting ideas and takeaways but generally not revolutionary book, also should had read the "Lean Startup" before......more