The Language of Trust, Michael Maslansky
The Language of Trust, Michael Maslansky
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The Language of Trust
Selling Ideas in a World of Skeptics

Author: Michael Maslansky

Narrator: Michael Maslansky

Unabridged: 7 hr 26 min

Format: Digital Audiobook Download

Publisher: Oasis Audio

Published: 05/04/2010

Synopsis

Trust is dead.  Now what?  If you’re trying to sell something—whether it ’s a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can’t get beyond this skepticism? To engage today’s consumer, a new language of trust is needed. In this groundbreaking audio book, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

About The Author

Michael Maslansky is one of corporate America’s leading communications and research strategists. As CEO of Maslansky, Luntz & Partners, the firm that produced the New York Times best-seller Words That Work, he advises leading organizations, such as PepsiCo, eBay, Microsoft, and Pfizer on what to say, how to say it, and most important, why it matters. He has conducted hundreds of research projects in over twenty countries using his firm’s proprietary polling and focus group methodology, cited by the New York Times, Washington Post, New Yorker, 60 Minutes, Nightline, and PBS’ Frontline, among others.

Reviews

Goodreads review by Nat on April 16, 2019

Overall a good book with useful insights, but it’s very obviously written from someone who comes from a certain identity (rich white dude). All of the principles seem relatively universal, but I wish there was commentary on how communication and trust inevitability take on different forms for differ......more

Goodreads review by Ranaldo on January 17, 2019

A useful ear full. Points from experience expressed have changed and inspired much of what I want to think about. References during the time of this book have high value helping me reach accomplishing my goals. You should read this book.......more

Goodreads review by Tara on April 23, 2025

This was a pretty good book, and helpful on better communication in general. They give practical tips that you can apply right away. I would recommend giving it a read if you want to improve communication and especially if you're in the world of sales.......more

Goodreads review by Alexandre on April 27, 2020

good book......more

Goodreads review by Tullius on March 21, 2025

This was an absolutely fantastic book. My only issue with it is that there isn't a follow-up book on it. There's some views in it that need a bit of updating, but beyond that, it was fabulous. Maslansky definitely has a good amount of sales experience because the only way you learn so many of these......more

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