The Invisible Touch, Harry Beckwith
The Invisible Touch, Harry Beckwith
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The Invisible Touch
The Four Keys to Modern Marketing

Author: Harry Beckwith

Narrator: George K. Wilson

Unabridged: 5 hr 39 min

Format: Digital Audiobook Download

Publisher: Recorded Books

Published: 08/22/2014


Synopsis

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

About Harry Beckwith

Harry Beckwith headed Beckwith Partners, a Minneapolis-based consulting firm. His clients included Progressive, Hewlett-Packard Europe, China Fashion Council, and over three dozen national and local law and accounting firms. A native of Oregon and Phi Beta Kappa graduate of Stanford University, his New York Times and Business Week bestselling books on marketing have sold over a million copies and been translated into twenty-three languages. He has addressed audiences in twenty-two countries, including graduate business students in India, China, and the United States at Wharton, NYU, and Chicago. A proud father of four, he lives in Bend, Oregon.


Reviews

Goodreads review by Theresa

A concise book about marketing and client relationships. Some of the business examples are dated but Beckwith's strategies are practical and still relevant.......more

Goodreads review by Max

Хуже, чем первая книжка, но хорошо освежает этот фишечный подход и даёт 4 пункта, на которые важно обращать внимание в сервисе......more

I really enjoyed this book. Harry Beckwith shares some terrific tips and advice on how to effectively engage with clients and great ways to share your business' story.......more

Goodreads review by Ryan

Practical marketing is the best term to describe this amazingly useful book. The author explains how marketing works through a human lens i.e. feelings. As I read through his explanations, it made so much sense. Some things were surprising for eg. If your customer is satisfied, you are doomed. He sp......more