1 Rating(s)
List: $19.99 | Sale: $13.99
Club: $9.99
Club: $9.99
The Invisible Touch
The Four Keys to Modern Marketing
Author: Harry Beckwith
Narrator: George Wilson
Unabridged: 5 hr 39 min
Format: Digital Audiobook Download
Publisher: Recorded Books, LLC
Published: 08/22/2014
Synopsis
Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.