The Innovative Sale, Mark Donnolo
The Innovative Sale, Mark Donnolo
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The Innovative Sale
Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

Author: Mark Donnolo

Narrator: Walter Dixon

Unabridged: 4 hr 22 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/01/2014


Synopsis

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically ...or by the seat of their pants. In this groundbreaking book on sales creativity, listeners will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: define the sales challenge; question assumptions and look for ways to reframe the problem; mine unrelated situations for fresh solutions; get comfortable with feeling lost as you explore new directions; and break some rules and learn to "grow with the flow". The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before - in ways they never imagined possible.

Reviews

Goodreads review by Dave on October 21, 2021

Interesting take on sales processes. Technically this is a book on the process of ideation outlined in the “design thinking” model. The author outlines a number of ways that sales people can come together with clients and other departments to create and explore innovative ideas that can increase the......more

Goodreads review by Soundview on September 10, 2014

The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results by Mark Donnolo was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2014. THE SOUNDVIEW REVIEW: You and your sales team are always looking for fresh ways to approach......more

Goodreads review by Carlos on March 09, 2018

Good ideas that seem to work but basic read with lots of errors... was this book edited? Would recommend though......more