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The Imagination Machine
How to Spark New Ideas and Create Your Company's Future
Author: Jack Fuller, Martin Reeves
Narrator: Mike Cooper
Unabridged: 6 hr 9 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 06/08/2021
Category: Self-help - Creativity
Includes: Bonus Material
Synopsis
Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life.