The Hype Handbook
12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Great read! Highly entertaining and thought provoking. The author shares some really interesting examples of hype artists over history and the different ways they achieved notoriety. Very helpful for anyone interested in new approaches to viral marketing.......more

This book will tell you how to create hype to reach your goals in 12 strategies. It’s like a modern “Art of War” but the enemy is anonymity. He cites real-world examples of hyped YouTube stars like Gary V, authors, companies, countries, and leaders. “Hype allows those without power to gain access to......more

Sarcastic, informative, full of practical advice (including drinking green tea instead of coffee)... what can I say, this book is recommendable even if you do not give a heck about marketing. Seriously, there is some good technical advice and I could find some action items for stuff I was postponing......more

This is one of those rare marketing-focused books (caveat: I don't read marketing-focused books often!) that reads beautifully and is packed with fascinating stories. I love, too, that the advice in the book can apply to anyone with a "product" of any kind: a song, a work of art, a novel, etc. He re......more

While it does contain some useful (if perhaps obvious) points, in the end this is just another mediocre pop psychology book. With skin-deep research and tired, dubious examples (Richard Branson, Andy Warhol, Scientology, Tony Robins), you constantly feel like you’re just a word-count distance from a......more