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The Hidden Psychology of Social Networks
How Brands Create Authentic Engagement by Understanding What Motivates Us
Author: Joe Federer
Narrator: Alex Knox
Unabridged: 9 hr 14 min
Format: Digital Audiobook Download
Publisher: McGraw Hill
Published: 06/29/2021
Category: Business & Economics - Marketing
Synopsis
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology.