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The Hero and the Outlaw
Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark, Carol S. Pearson
Narrator: Randye Kaye
Unabridged: 15 hr 16 min
Format: Digital Audiobook Download
Publisher: McGraw Hill-Ascent Audio
Published: 08/30/2022
Category: Business & Economics - Marketing
Synopsis
A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer.