The Great Beanie Baby Bubble, Zac Bissonnette
The Great Beanie Baby Bubble, Zac Bissonnette
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The Great Beanie Baby Bubble
Mass Delusion and the Dark Side of Cute

Author: Zac Bissonnette

Narrator: P.J. Ochlan

Unabridged: 11 hr 38 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 03/03/2015


Synopsis

A bestselling journalist delivers the never-before-told story of the plush animal craze that became the tulip mania of the 1990s

In the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire—without advertising or big-box distribution. Beanie Babies were ten percent of eBay’s sales in its early days, with an average selling price of $30—six times the retail price. At the peak of the bubble in 1999, Warner reported a personal income of $662 million—more than Hasbro and Mattel combined.

The end of the craze was swift and devastating, with “rare” Beanie Babies deemed worthless as quickly as they’d once been deemed priceless.

Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the strangest speculative mania of all time.

About The Author

Zac Bissonnette wrote two acclaimed bestsellers before his twenty-fourth birthday: Debt-Free U and How to Be Richer, Smarter, and Better-Looking Than Your Parents. He has written for The Wall Street Journal, the Boston Globe Magazine, the Daily Beast, and NYTimes.com, among others.


Reviews

Goodreads review by Justin

Business buffs, pop culture fanatics, Beanie Baby collectors, historians, and anyone looking for a good read will find plenty to enjoy in this exposé! As someone who specifically remembers the long McDonald’s lines and aggressive sleuthing of new shipments to Hallmark stores, the story behind Ty Warn......more

Goodreads review by Gavin

Recipe for Fascinating Sadness: 1 mistreated child 2 misguided women 1,000,000 acres of plush 50,000,000 innocent suburban children 50,000,000 obsessive suburban parents 10,000,000,000 dollars infinite financial optimism Let child stew in his own thoughts until he reaches entrepreneurial adulthood. Add wome......more

Goodreads review by Jessica

These days when a new tv documentary shows up, I've learned that it's usually better to just find the book. Especially if there's a good one out there, it'll answer more of my questions and give me a fuller picture. So that's just what I did when I heard about the Beanie Baby documentary, since I kn......more


Quotes

“Enlightening…. He writes fluently and has structured his tale artfully…. Most impressive of all, Mr. Bissonnette refuses to gratuitously trumpet his story as an emblematic critique of American culture, human folly or entrepreneurial greed—though of course it is all that and more.”
The Wall Street Journal

“Thanks to Bissonnette’s balanced and thorough reporting, the account of Ty Warner, founder of the Babies, becomes a portrait of a creator obsessed with perfection, making money in a business he loved, in a company built on his dreams.”
Booklist
 
“Bissonnette offers a crisp, investigative and presumably unauthorized biography of creator Ty Warner, 70, and a look at the rise of Beanie Babies and their swiftly ensuing three-year consumer craze... A spicy portrait of a taciturn toy magnate made entertaining with sensationalistic testimonial.”
Kirkus Reviews

“Equally heartwarming and heartbreaking, this accessible work will captivate.”
Library Journal, Starred review

“Bissonnette (Debt-Free U) does a masterful job of tracing the rise and fall of the Beanie Baby phenomenon of the 1990s . . .  This cautionary tale of elevated consumerism, with collectors fretting over what they didn’t have rather than taking pleasure in what they did, serves as a useful history lesson for today, told with wit and subtlety.”
Publishers Weekly

“The spectacular story of the strangest speculative bubble there ever was and the man behind it. A must-read for anyone looking to understand how manias start and markets go insane."
—LIAQUAT AHAMED, Pulitzer Prize–winning author of Lords of Finance

“In spare, elegant prose, Zac Bissonnette tells the riveting story of how Ty Warner ruthlessly built Beanie Babies into a mania as misguided and regrettable as the 1637 Dutch tulip craze and
mortgage-backed securities in 2008. You won’t be able to put this book down.”
—WILLIAM D. COHAN, author of Money and Power

“The amazing story of the time the world lost its mind over little beanbag critters named Punchers, Humphrey, and Wingless Quackers. Zac Bissonnette takes us on a journey into the secretive world of the man behind the mania, Ty Warner.”
—BILL DEDMAN, coauthor of the bestselling biography Empty Mansions