Quotes
“Mr. Levinson has written an absorbing history of one company’s amazing rise―and what such success means in a nation with conflicting ideals about big business. It is more than a rich business history; it is a mirror to our own conflicting wants and visions of who and what we should be.” New York Times
“More business books should be so gripping.” Wall Street Journal
“Levinson, who has burrowed deep in the archives, makes this story clear and compelling.” The Atlantic
“Levinson skillfully weaves multiple narratives into a fascinating tale that provides a wealth of lessons for any reader interested in American history, economics, politics, or family business dynamics.” Publishers Weekly (starred review)
“Read[s] like a novel, full of interesting anecdotes…Anyone interested in the retail industry may find this book a great study of responding to the need to adapt to market and economic pressures to survive.” Booklist