The Gray Rhino
How to Recognize and Act on the Obvious Dangers We Ignore

This book blew my mind. A ‘Gray Rhino’ is a recognizable and often avoidable threat which is nonetheless ignored and allowed to become an overwhelming disaster. Michele Wucker carefully and intelligently details the five stages and nine configurations involved in Gray Rhino identification, but for si......more

I'd been looking for a book to help me understand the overwhelming world we've been living in for some time now, overwhelming because of the information overload. It's a timely book given that the orange rhino is about to become president. I found it very helpful because Wucker gives examples - Enro......more

Language commends a powerful grip over the mind. That which we have no words for hides in the shade while an expression like for example the black swan as popularized by Nassim Taleb spurs discussion around the subject at hand. In this book the Chicago based journalist, author and opinion maker Mich......more

At its most basic level, The Gray Rhino explores “highly probably, high-impact, yet neglected threats.” Masterfully weaving together real world examples and interviews with behavioral economic theory, Wucker explores how we, again and again, fail to act in situations involving obvious (and probable)......more

This book discusses how to recognize and act on obvious dangers and gives a lot of examples of companies successfully acting out failing to act. It reads mainly as a collection of these. The issue is the counterexample, where expensive action was taken for what turned out to be a non issue. I did no......more