The Franchisee Handbook, Mark Siebert
The Franchisee Handbook, Mark Siebert
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The Franchisee Handbook
Everything You Need to Know About Buying a Franchise

Author: Mark Siebert

Narrator: Al Kessel

Unabridged: 7 hr 43 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 01/22/2019


Synopsis

Mark Siebert, franchise expert and author of Franchise Your Business, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees.

The Franchisee Handbook shows listeners how to take a systematic approach to assess and invest in franchise opportunities so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises (and a few cautionary tales from those who didn't make it), Siebert lays out everything you need to know before signing with well-known franchises from locally-owned names to global brands.

As an expert witness, he has seen a number of failed franchisees (especially in the last ten years) and will dish the dirt on what successful franchisees have in common and how they play to win. And those cautionary tales? Many went into franchising with the expectation that franchising was a silver bullet that did not require hard work or skills. Siebert will dispel that myth and show prospective franchisees a proven, logical, step-by-step method to close the sale and set themselves up for long-term franchise success.

Reviews

Decent overview of the risks, calculations, and process.......more

Goodreads review by Ryan

Packed full of knowledge, minus the bloat... my kind of book! Although I have no intentions whatsoever of buying a franchise, I was kind of running out of business related books to read at the library, when I spotted this and said what the hell. Oh, and the author actually admits to never owning, nor......more

Franchise angst This book is extremely informative. It will answer your questions and provide you with thoughts to consider. As someone new to acquiring a franchise, this book is if extremely value. Read it, learn from it, formulate your own questions, and discover.......more

Goodreads review by Larry

One of the better books I read about Franchises. It breaks down each phase of buying a franchise, especially the FDD to where it doesn't make it so intimidating. Challenges you in knowing your stuff to do your due diligence. Lived it!......more

Goodreads review by Eric

It deals a lot more from the franchisor perspective, not the franchisee. Overall, it's still a good read, as I continue to gain knowledge on franchising......more