The Four Steps to the Epiphany, Steve Blank
The Four Steps to the Epiphany, Steve Blank
List: $24.99 | Sale: $17.50
Club: $12.49

The Four Steps to the Epiphany

Author: Steve Blank

Narrator: Graham Rowat

Unabridged: 9 hr 15 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/18/2020


Synopsis

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.

Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.

If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.

Reviews

Goodreads review by Herve

Although I had mentioned him in previous posts such as The Art of Selling and his Views on Entrepreneurship, I had never read Steve Blank’s until now. I just finished reading The Four Steps to the Epiphany and I must just say it is a great book. I will explain into some details his theory but the mai......more

Goodreads review by Brian

(4.0) Good stuff, helpful resource, especially for enterprise software * "Customer Development" should be the focus, rather than blind execution of product development ** You've got a product vision, so find your potential customers and cultivate them, learn from them ** Validate your vision, refine as......more

Goodreads review by Eric

I am torn between giving this book five stars and giving it two - it's an incredibly useful book to me personally, and I wish I'd read it years ago, but at the same time, it is turgidly written, complex, encrusted with typos and amateurish editing, and it is applicable to a narrow audience. However!......more

Goodreads review by Sashko

Мені дуже повезло прочитати цю книгу працюючи продутовим дизайнером. По дотошності, детальності і схематичності вона доходить до Спринта. Вона гарно описує реальність з якою стикається людина що працює в стартапі, особливо коли вона працює з дослідженнями користувачів, а також дає роудмепу і чекліст......more

Полезно про стартапы - какие типы бывают, как выходить на рынок, причины провала. Сократить бы раза в 2 размер, на мой взгляд, местами водянисто. Заметки ниже. Разница между победителями и проигравшими проста. Когда топ-менеджмент компании с самого начала выходит из офиса и много и часто общается с п......more