The Fortune Cookie Principle, Bernadette Jiwa
The Fortune Cookie Principle, Bernadette Jiwa
1 Rating(s)
List: $5.98 | Sale: $4.19
Club: $2.99

The Fortune Cookie Principle
The 20 Keys to a Great Brand Story and Why Your Business needs One

Author: Bernadette Jiwa

Narrator: Bernadette Jiwa

Unabridged: 3 hr 37 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/13/2013


Synopsis

It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

About Bernadette Jiwa

Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.


Reviews

Goodreads review by Brad

I don't have a beef with this book really. I just feel like the writing doesn't go into why companies work enough to make it believable. I feel bad for saying that but its just how I feel. It's a little like looking at a busy Nando's and saying, they're busy because of some arbitrary fact. Like perh......more

Goodreads review by Amir

Most companies fall into the trap of thinking that the product they are selling is confined to the physical aspect of the goods while it is the experience, lifestyle, or in other words the core value you are providing the market with that makes your customers tick......more

To be honest, I'm still not sure that I totally understand or even agree with the title of the book. The author repeatedly mentioned how we buy a fortune cookie, but this may be a cultural difference since I believe she resides in Australia, because we certainly don't pay separately for a fortune co......more

Goodreads review by Zack

Eye opening from the very beginning “Marketers spend most of their time trying to sell the cookie, when they should really be trying to sell the fortune”. A good deal similar to “Start With Why” by Simon Sinek. A sort of mashup of business stories greatest hits as well as a few you might not have hear......more