

The Forgotten Foundations of Fundraising
Practical Advice and Contrarian Wisdom for Nonprofit Leaders
Author: Jeffrey Cain, Jeremy Beer
Narrator: Steve Menasche
Unabridged: 6 hr 50 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 04/23/2019
Categories: Nonfiction, Business & Economics
Synopsis
The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one.