The Forever Transaction, Robbie Kellman Baxter
The Forever Transaction, Robbie Kellman Baxter
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The Forever Transaction
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Author: Robbie Kellman Baxter

Narrator: Robbie Kellman Baxter

Unabridged: 6 hr 16 min

Format: Digital Audiobook Download

Published: 03/30/2020


Synopsis

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay-and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers-and are keeping them coming back. You’ll learn how to lead your organization through every step of the process-from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success-today, tomorrow, and forever.


Reviews

Goodreads review by Kim

Reading through Robbie's new book is like a gold mine of practical information, laid out in a way that makes sense for a new or growing recurring revenue business. If you want to know what the pro's know, the Forever Transaction can light your path. As she most elegantly points out, a plan is your w......more

Goodreads review by Joanna

I would never start another company without a forever subscription and a membership model. Robbie Baxter's book is such a good explanation on how to do this, how to create value for your members, and how to create a successful business that succeeds because members don't want to leave. It is not abo......more

Goodreads review by Alli

As the founder of a subscription business start-up, THE FOREVER TRANSACTION has been my guiding light, providing a critical road map during our first year in business. Showing her deep and broad experience in the field, Baxter somehow seems to have anticipated my every question - and then provided e......more

Goodreads review by Joy

This is a useful book for anyone running any kind of organization that’s trying to build long-term relationships. It picks up where The Membership Economy left off. Even if you don’t usually read business books, you’ll enjoy it—there are lots of interesting stories.”......more

Goodreads review by Olivier

Membership Economy by the same author was an introduction to this subject. The Forever Transaction is a more practical book, divided in three sections : Launch, Scale, Lead. Of course, not all advices in the book are actionable, depending on your organisation maturity. But it certainly helps you thi......more